Overview
There are 573 known extinct languages, which are no longer spoken or studied. Around 1,500 languages may be lost by the end of the century. Without intervention, one language could disappear every month. Tonguetree looks to help save those languages. Our nonprofit organization aims to revitalize these dying languages by having language games, having events, and having dictionaries of dying languages.
Design Brief
Gift Box
Logo
Website
Brochure
Event
Thank You Card
Canopy
Website
Advertisement Campaign - Cliff of Extinction
The awareness campaign highlights the fragile state of endangered languages, likening them to words teetering on the edge of extinction. Each language holds generations of wisdom, identity, and culture, but without action, they risk slipping into silence forever. This campaign visually dramatizes the urgency, inspiring audiences to step in and “save” these words by supporting Tonguetrees’s revitalization efforts.
Campaign Brief
Gorilla Ad
Instagram Ad
Out of Home Ad (OOH)
Print Publication Ad
All ideas in this portfolio have been pitched, researched, and visually executed by Richard Summers III